Get free launch bonuses when you buy Hidden Beers of Belgium
Buy the book during the limited launch window and get free and exclusive bonuses, including:
👉 a digital map of the hidden beers
👉 a Q&A video recording with the author and photographer of the book.
👉 selected chapters from A History of Brussels Beer in 50 Objects by Eoghan Walsh
👉 a full movie scene from the Lambic documentary Bottle Conditioned by Academy Award-nominated director Jerry Franck
👉 back catalogue issues of both Belgian Beer and Food Magazine and The Brussels Times Magazine beer column
Get free launch bonuses when you buy Hidden Beers of Belgium
Buy the book during the limited launch window and get free and exclusive bonuses, including:
👉 a digital map of the hidden beers
👉 a Q&A video recording with the author and photographer of the book
👉 selected chapters from A History of Brussels Beer in 50 Objects by Eoghan Walsh
👉 a full movie scene from the Lambic documentary Bottle Conditioned by Academy Award-nominated director Jerry Franck
👉 back catalogue issues of both Belgian Beer and Food Magazine and The Brussels Times Magazine beer column
Launch bonuses available until:
Monday 2 December 2024
4.59pm (CET - Brussels)
Secure your bonuses now
👉 Buy the book on any platform and enter your details below so we know where to send the bonuses.
👉 Please only enter numbers (i.e. remove dashes and letters).
👉 You may be asked to confirm you're happy to receive the bonus email from us (one click).👇
We respect your privacy
Hidden Beers of Belgium
“More than a guidebook, this elegantly-written, deeply researched book gets right to the heart of Europe’s most fascinating brewing culture.”
Will Hawkes
Beer, food, and travel journalist with bylines at The Washington Post, Financial Times, Guardian, Sydney Morning Herald, and Daily Telegraph, among others
"A worthy successor to Michael Jackson. Few people have done more in recent years than Breandán to uncover the fascinating stories behind contemporary Belgian beer, and Hidden Beers is the excellent culmination of this mission."
Eoghan Walsh
Author of A history of Brussels Beer in 50 objects and Brussels Beer City: Stories from Brussels' Brewing Past
“This is more than a guide; it's a beautiful spellbook that animates some of the most singular, compelling, and evocative beers ever brewed.”
Kate Bernot
Director of the North American Guild of Beer Writers, and beer writer with bylines at The New York Times, The Washington Post, Imbibe Magazine, and Thrillist
“Breandán Kearney is one of the most consistently perceptive voices on Belgian beer and Belgian beer culture. He combines the clear eye of an outsider with deep insider knowledge, gathered in the ground, and is always able to find a compelling human angle.”
Boak and Bailey
Authors of Brew Britannia and 20th Century Pub; Beer Writers of the Year 2014.
Why this book now?
Belgium’s beer culture is renowned worldwide.
There are household brands from multinational conglomerates such as Stella Artois and Leffe.
There are the Trappist ales, produced within the walls of Cistercian monasteries, such as Orval and Chimay.
And there are beers produced by multi-generational family breweries such as the iconic Duvel brand from the Moortgat dynasty or the Delirium Tremens range from Brouwerij Huyghe.
But under the hood of Belgium’s famous beer scene, beyond the big-name brands, exists a trove of breweries and blenderies producing lesser-known but extraordinary beers.
These more unfamiliar beers offer exceptional quality, diversity, and character – so much so that they’ve helped Belgium become the only country in the world whose beer culture is recognized by UNESCO as part of the “Cultural Heritage of Humanity.”
But for beer enthusiasts, these hidden beers are often difficult to discover because of language barriers, Belgian beer’s complex culture, and just the overwhelming number of beers in Belgium.
That is, until now.
“Breandan's book is timely, well researched, and it takes you off the Belgian-Brewery-Beaten-Path. Introducing the reader to many smaller and less-well-known Belgian brewers who are currently making beautiful beers at an artisanal scale backed by thousands of years of tradition and a timeless drive for quality and distinction.”
Sam Calagione
Founder and Brewer, Dogfish Head Brewery
“Breandán Kearney has two wonderful qualities. He is passionate about beer culture. And he is a fantastic writer, who revels in storytelling. In Hidden Beers of Belgium, he shares his curiosity as he travels around the country in search of beers that you haven’t heard of—at least not yet.”
Leo Cendrowicz
Editor, The Brussels Times Magazine
"There's something in Hidden Beers for every type of beer drinker—a broad selection of styles and brewing philosophies. A uniquely fresh approach to the Belgian beer scene.”
Ray Daniels
Founder, Cicerone Certification Program
“An authority on Belgian beer and an incredibly talented writer, Kearney is the perfect guide to shine a spotlight on the unsung heroes of the Belgian beer scene. Beautifully brought to life by Joanna's photography, this book is a must have for any beer enthusiast looking to plan their next beercation.”
Natalya Watson
WSET Beer Educator, Advanced Cicerone®, and Author of "Beer: Taste the Evolution in 50 Styles").
“In Breandán, we have a new Michael Jackson: he recommends brewery visits with magnificent taste descriptions and food pairings anno 2024. The Beer Hunter would have been very pleased.”
Ben Vinken
Editor, Bierpassie Magazine
“Belgium has a long relationship and deep cultural roots with beer. But this does not mean it is stagnant. Hidden Beers is a great illustration of old and new; fantastic established breweries and new gems. This book will guide you to the discovery of your next great Belgian beer."
Peter Bouckaert
Owner/Brewmaster Purpose Brewing and Cellars, Former Brewmaster at Rodenbach and New Belgium Brewing Co
What's the book about?
In the book Hidden Beers of Belgium, you'll embark on a journey of discovery of the most exciting and interesting beers you never knew existed.
Its one part guide book to Belgian beer culture, one part beautiful photographic coffee table book, and one part reported narrative on Belgium's lesser-known but most fascinating beers.
Writer Breandán Kearney and photographer Ashley Joanna have profiled 24 of them for you.
Learn how each beer was made and why it tastes the way it does.
Get to know the diverse places these beers are from and the fascinating people who make them.
Read their inspiring stories and navigate this landscape of beers with tips for where you can try them.
These hidden beers showcase all the reasons that Belgium is the greatest beer nation in the world.
Discover them in this book.
And then, go out there and find them.
"Hidden Beers of Belgium will supercharge your joy for Belgian beer, every page inspiring refreshing insight. Beer heaven just got an upgrade."
Charlie Papazian
Founder of the Brewers Association, the American Homebrewers Association, the World Beer Cup®, and the Great American Beer Festival, and author of The Complete Joy of Homebrewing
"Despite its breadth, this is no inaccessible encyclopaedia. Breandán and Ashley have delivered the perfect book for those who want to go deep into Belgian brewing culture and explore the country's most interesting independent beers."
David Jesudason
Journalist for BBC Culture, Guardian, Vittles, and Pellicle, Beer Writer of the Year 2023 - British Guild of Beer Writers; Author of Desi Pubs: A guide to British-Indian pubs, food and culture
“In recent times, the late Michael Jackson celebrated Belgian beer culture, and now we have Breandán Kearney. His fantastic new book beautifully showcases our rich beer heritage.”
Luc de Raedemaeker
Belgian beer educator, Editor-in-Chief of Bier Grand Cru, and co-author of The Belgian Beer Book
"Informative, evocative, astute, and educational. From a talented brewer turned articulate communicator, this beautifully designed book is a must for anyone who wants to understand and investigate the finest beer culture on the planet.”
Tim Webb
Author of Good Beer Guide Belgium
“More than just another beer book. This is a tour through some of the most interesting backwaters of Belgian beer, in the company of an erudite and enthusiastic guide who lets the brewers tell their own stories. Level 2 of your education in Belgian beer, with plenty of insight and history for the seasoned enthusiast.”
John Duffy
Chairperson of the Irish beer consumer group Beoir and beer blogger at The Beer Nut
“A vital and revitalising new resource for the beautiful, unsung heroes of the Belgian beer world, full of passion and respect for the beers it represents.”
Katie Mather
Deputy Editor at Pellicle and writer of the food and drinks newsletter The Gulp
Bonuses
Launch bonuses available until:
Monday 2 December 2024
4.59pm (CET - Brussels)
Bonus 1
Free digital map of the hidden beers
A pdf map showing where the hidden beers in the book were produced, together with a key setting out details of each of the 24 profiled beers, including the beer style and ABV, the names of the producers, and their full addresses so you can easily find them.
Bonus 2
Exclusive Q&A video recording with the author and photographer of the book
An exclusive Q&A video recording with the author of the book (Breandán Kearney) and the photographer of the book (Ashley Joanna), hosted by Brussels-based beer writer Eoghan Walsh. During the discussion, Breandán and Ashley answered questions about how they created the book, the challenges they encountered, and the things they learned about Belgium and its beer culture along the way.
Bonus 3
Selected chapters (for free) from A History of Brussels Beer in 50 Objects by Eoghan Walsh
Get five free chapters from Eoghan Walsh's award-winning book about Brussels beer. From Brussels’ origins on the marshy banks of the Zenne, to its emergence as an industrial powerhouse, and on to the calamitous fall and stunning 21st century revival of its rich brewing heritage—this book is an enthralling account of 1,000 years of urban and brewing history. The bonus features the entire section for the years 2002-2010, including the chapters "Sketches for a Zinnebir Label", "Moeder Lambic Serviette", "Around Brussels in 80 Beers", "Zwanze", and "Brussels Calling".
Bonus 4
A full movie scene from the Lambic documentary Bottle Conditioned by Academy Award-nominated director Jerry Franck
Watch a full scene from this acclaimed Lambic documentary provided exclusively by the Bottle Conditioned team as a bonus for the launch of Hidden Beers of Belgium. The scene in question focuses on the challenges Lambic producers faced in the decades up until the 2010s and features fascinating archive footage of Lambic production at Cantillon and 3 Fonteinen, and compelling interviews conducted for the movie with Jean Van Roy, Armand Debelder, Frank Boon, Dirk Lindemans, and Jean Hummler.
Bonus 5
Issues 6-18 of Belgian Beer and Food Magazine
Belgian Beer and Food Magazine was a glossy magazine, published quarterly, that existed between 2013 and 2020, featuring work from writers such as Joe Stange, Pete Brown, and John Rega as well as beautiful photography from the world of Belgian beer culture. Exclusively for the launch of Hidden Beers of Belgium, magazine founder Paul Walsh has made available thirteen archive issues of the magazine, including:
Issue 6 ("The Antwerp Issue")
Issue 7 ("Brewing for a Better World")
Issue 8 ("Let Beer Lovers Decide")
Issue 9 ("Going Mad")
Issue 10 ("A Beer For The Ages")
Issue 11 ("The Tradition Issue")
Issue 12 ("The Innovation Issue")
Issue 13 ("21st Century Trappists")
Issue 14 ("The Rare Beer Issue")
Issue 15 ("The Coming of Age Issue")
Issue 16 ("Blended with Art and Science")
Issue 17 ("A Beer Awakening in Flemish Brabant")
Issue 18 ("Glass Tower Way")
Bonus 6
Full archive of The Brussels Times Magazine beer column
Breandán Kearney has been the beer columnist at The Brussels Times Magazine for three years, a column which was named Best Beverage Column in 2023 by the International Association of Culinary Professionals. This bonus includes thirteen longform stories from the column, normally available by subscription to the magazine only, published between Autumn 2021 and Summer 2024, including: "The Way Back" about the devastating impact the COVID-19 pandemic had on Belgium's beer and hospitality industry, and "A sobering look at beer's new trend" exploring why the low and no-alcohol segment is growing in Belgium at a slower rate than in other countries.
Securing your bonuses is as easy as 1-2-3
1. Buy the book on any platform
Choose any major online book store of your choice.
2. Copy your book purchase receipt number (with your email) into the form below
So we know where to send your bonuses.
3. Receive the bonuses to your inbox immediately
Discover the hidden beers in the book and go deep into Belgian beer culture.
👇 Enter your details below to secure your bonuses now👇
We respect your privacy
Belgian book launch
"Delve into the undiscovered landscape of Belgian beer and plan your beer pilgrimage. All the work has been done for you!"
Regula Ysewijn
Judge and TV Presenter on the Belgian version of The Great British Bake Off and the Author of six books about food culture, including Belgian Café Culture.
"Drinking beer in Belgium is easy. Drinking great beer, fermented far off the beaten path, is far trickier. Breandán Kearney has created a crucial compass guiding travelers to the best Belgian beer you haven't tried—yet."
Joshua Bernstein
Journalist with bylines at The New York Times, Bon Appétit, Wall Street Journal, The Atlantic, Saveur, Food & Wine, VinePair, and Imbibe, and the author of The Complete Beer Course
"I thought I’d read all of the books about Belgian beer I needed to read, but then Hidden Beers came along. It's full of stories of craftsmanship and features both tears of joy and tears of struggle, each told in the comforting, informative, smart, and knowledgeable voice of Kearney and accompanied by Joanna's compelling photography."
Jens Skrubbe
Belgian beer expert based in Sweden who has worked with Belgian beers for over 23 years, including with Belgoklubben and and Pressklubben, as well as being an ’Honorary Knight of the Knighthood of the Brewers Paddle’.
“This fabulous new book is a rare brew. You really get to know the people behind the breweries, dive into their stories, and learn about their passion. So pour this book into a glass and enjoy the read.”
Sofie Vanrafelghem
International Beer Expert and Consultant
Features of the book
📖
24 reported profiles
Get information to understand how each beer was made and appreciate why it tastes the way it does. A “More Hidden Beers” section features 60 more hidden beers to discover.
🕵️
Recommendations
See tips on where you’re most likely to find these hidden beers in taprooms, cafés, and bottle shops.
🔥
Diverse stories
How do you maintain family heritage while embracing innovation? Is creative ingenuity more important than technical proficiency? How does passion match up against economics?
📷
Beautiful photography
The book shows you what the beers look like, the remarkable places they’re produced, and the inspiring people who make them.
🐺
Independently produced
The result of 10 years of independent on-the-ground reporting all over Belgium, involving hundreds of conversations with Belgian brewers and beer professionals.
🚀
Foreword by Rob Tod
The foreword to the book is written by Rod Tod, Founder of Allagash Brewing Company in Portland, Maine, USA, a brewery famous for its Belgian-inspired beers.
"Breandán is one of beer's finest storytellers and this exceptional book uncovers just how rich and deep Belgian beer culture really goes. The stunning photography from Ashley that accompanies each section really brings each of these tales to life. It's a must for every beer lovers library."
Matt Curtis
Co-founder of Pellicle and author of Modern British Beer and Manchester’s Best Beer Pubs and Bars
"Breandán is one of my favourite beer writers. He finds the story and the soul of every beer he talks about, and in this book that means some incredible and previously untold tales. An essential addition to any beer lover's library.”
Jonny Garrett
Co-founder of the Craft Beer Channel and author of books including Beer School, The London Craft Beer Guide, A Year in Beer, and The Meaning of Beer
"No country has more wonderful yet obscure beers than Belgium, and no one in as good a position to reveal them as Kearney and Joanna."
Jeff Alworth
Author of The Beer Bible, The Secrets of Master Brewers, and The Widmer Way.
“I can't quit returning to the photo of Colleke's "Pay It Forward" board on page 42 of Hidden Beers, and thinking that is what Breandán Kearney has done with this book. He's been there and left us directions to do the same.”
Stan Hieronymus
Author of Brewing with Wheat and Brew like a Monk, and owner of www.appellationbeer.com)
UK book launch
Who created this book?
Breandán Kearney
Writer
Breandán is a writer, editor, and podcaster, originally from Ireland and now based in Belgium. He writes for publications around the world, including National Geographic Traveller, Lonely Planet, The Brussels Times Magazine, Good Beer Hunting, Pellicle, Craft Beer and Brewing Magazine, and Parliament Magazine. He is a Certified Cicerone®, an IBD accredited beer sommelier, and a BJCP judge.
Ashley Joanna
Photographer
Ashley is a photographer from New York. Her passion for travel and culture has led her to create photo stories around the world for various travel magazines and for clients such as Canon and Olympus. Ashley specialises in portrait photography and created the Humans of Belgian Beer series.
“Like wallowing in an old estaminet with a deep cellar and layers of antiques, Hidden Beers is a dive back into the quirky esoterica that hooked many of us on Belgian brewing in the first place. No tacky breweriana here, though—Joanna’s photography is all class, and the beers that Kearney picks are deep cuts genuinely worth hunting, each with a story worth reading.”
Joe Stange
Managing Editor of Craft Beer & Brewing Magazine and Co-author of Good Beer Guide Belgium
"In this book, Breandán and Ashley take you on a journey through the hidden gems that every Belgian beer geek should know. Discover their back-stories, meet the wonderful people behind them, and prepare to get very thirsty."
Cédric Dautinger
Belgian beer journalist for BEER.be
“Even after 30 years of brewing beer professionally, I still love to explore new beers and breweries, especially in Belgium. In Hidden Beers, Breandán and Ashley have shown me the next wave of gems worth exploring.”
Vinnie Cilurzo
Co-Owner of Russian River Brewing Company, California, USA
“The tradition of Belgian brewing is revered thanks to some brands that have crossed the border and traversed the globe. Still, to experience the flavors, history, and uniqueness that is Belgian beer, it is best to do so in person. Barring a trip, this book—filled with insight and veneration—is the next best thing. The breweries seem to leap off the page because of Ashley Joanna’s insightful photography and are given soul by the words of Breandán Kearney.”
John Holl
Editor of All About Beer
tl;dr
The FAQ section
What is this book?
Hidden Beers is one part guide book to Belgian beer culture, one part beautiful photographic coffee table book, and one part reported narrative on Belgium's lesser-known but most exciting beers.
Why should I buy it?
For beer enthusiasts, these hidden beers are often difficult to discover because of language barriers, Belgian beer’s complex culture, and just the overwhelming number of beers in Belgium. Hidden Beers helps you discover the most exciting and interesting beers you never knew existed.
What can I expect from the contents of the book?
In the book, writer Breandán Kearney and photographer Ashley Joanna profile 24 hidden beers. You'll learn how each beer was made and why it tastes the way it does. You'll get to know the diverse places these beers are from and the fascinating people who make them. And you'll read their inspiring stories and navigate this landscape of beers with tips for where you can try them.
Who wrote this book?
Breandán Kearney is a writer, editor, and podcaster, originally from Ireland and now based in Belgium. He writes for publications around the world, including National Geographic Traveller, Lonely Planet, Food & Wine, The Brussels Times Magazine, Good Beer Hunting, Pellicle, Craft Beer and Brewing Magazine, and Parliament Magazine. He is a Certified Cicerone®, an IBD accredited beer sommelier, and a BJCP judge.
Who shot the photography?
Ashley Joanna is a photographer from New York. Her passion for travel and culture has led her to create photo stories around the world for various travel magazines and for clients such as Canon and Olympus. Ashley specialises in portrait photography and created the Humans of Belgian Beer series.
Who is Luster Publishing?
Luster Publishing is an independent book publisher based in Antwerp, Belgium. Luster publishes beautiful and inspiring books for cultural explorers on travel, food and drink, and art and design. Their books are distributed all around the world. Their portfolio includes titles such as Belgian Café Culture (by Regula Ysewijn), Belgium for Foodies (by Femke Vandevelde), and Hidden Belgium (by Derek Blyth). We are delighted and proud to work with Luster.
Who should buy this book?
This book will be valuable for beer enthusiasts, homebrewers, commercial brewers, hospitality staff (cafés, pubs, bars, restaurants etc.), beer industry professionals (suppliers, distributors, etc), anyone who works in food and drinks media, and anyone who is interested in Belgium and Belgian culture—to help them see under the hood of the greatest beer nation in the world and to discover elements of Belgian culture they may know little about.
What are the bonuses?
There's an impressive stack of free and exclusive bonuses available in this launch package including a digital map of the hidden beers, an exclusive Q&A video recording with the author and photographer of the book, selected chapters from Eoghan Walsh's A History of Brussels Beer in 50 Objects, a full movie scene from the Lambic documentary Bottle Conditioned, and back catalogue issues of both Belgian Beer and Food Magazine and The Brussels Times Magazine beer column.
How will I receive the bonuses?
You'll receive links to everything by email, immediately.
Why is there a deadline on this launch offer?
This bonus package was created to help promote Hidden Beers of Belgium during its launch. The opportunity to grab the bonuses will expires on Monday 2 December at 4.59pm (Central European Time).
What if I don't take this offer?
Absolutely nothing. If you'd like, you'll still be able to buy the book on any online platform of your choice afterwards. But the offer of this bonus package expires on Monday 2 December at 4.59pm CET.
“As a beer writer who has traveled the world to drink, I wish I had Hidden Beers in my back pocket when I visited Belgium for the first time. I’m checking right now to make sure my passport is still up to date.”
Grace Lee-Weitz
Senior Editor for Hop Culture and Untappd
“Breandán Kearney has immersed himself in Belgium's beer culture. He has written extensively about Belgian breweries and a book on the subject by him is eagerly awaited.”
Roger Protz
Campaigner and broadcaster and the author of more than 25 books about beer and brewing
"Unique stories and unique beers. Hidden Beers is a book that makes me curious to visit these breweries and discover more."
Freddy Van Daele
Chairperson of Zythos vzw, the Belgian beer consumer organisation
“Hidden Beers dives into an under-covered collection of beers, with beautiful storytelling and an emphasis on the human connection to brewing. Through Kearney's words and Joanna's images, learning about these beers creates a transportive (and mouthwatering) journey through Belgium.”
Courtney Iseman
Food and drinks writer with bylines at PUNCH, Craft Beer & Brewing, Food & Wine, VinePair, Good Beer Hunting, Wine Enthusiast, Huffington Post, and more
In Summary...
The new book Hidden Beers of Belgium is now available to buy.
We're offering a bunch of valuable bonuses as part of the book launch.
In order to secure your bonuses, you just need to buy the book on any platform and enter your purchase order number with your email on this page.
We'll email you the relevant links, immediately.
This bonus offers ends on Monday 2 December at 16:59 Central European Time (Brussels).
Launch bonus offer ends:
Monday 2 December 2024
4.59 pm
Central European Time (Brussels)
Secure your bonuses now
👉 Buy the book on any platform and enter your details below so we know where to send the bonuses.
👉 Please only enter numbers (i.e. remove dashes and letters).
👉 You may be asked to confirm you're happy to receive the bonus email from us (one click).👇
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