🔥 Grab free and exclusive bonuses during the European launch of *Hidden Beers of Belgium* 🚀

Buy the book during the limited European launch window and get free and exclusive bonuses, including a digital map of the hidden beers and an invite to the online book launch party on Saturday 12 October. 🔥




Get free launch bonuses when you buy Hidden Beers of Belgium

Buy the book during the limited European launch window and get free and exclusive bonuses, including a digital map of the hidden beers and an invite to the online book launch party on Saturday 12 October. 🔥



👇 Buy the book on any platform and enter your details below so we know where to send the bonuses.👇

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1. Buy the book on any platform

Choose any major online book store of your choice.

2. Copy your book purchase receipt number (with your email) into the form below

So we know where to send your bonuses.

3. Receive the bonuses to your inbox immediately

Discover the hidden beers in the book and go deep into Belgian beer culture.

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What is this book?

Hidden Beers is one part guide book to Belgian beer culture, one part beautiful photographic coffee table book, and one part reported narrative on Belgium's lesser-known but most exciting beers.

Why should I buy it?

For beer enthusiasts, these hidden beers are often difficult to discover because of language barriers, Belgian beer’s complex culture, and just the overwhelming number of beers in Belgium. Hidden Beers helps you discover the most exciting and interesting beers you never knew existed.

What can I expect from the contents of the book?

In the book, writer Breandán Kearney and photographer Ashley Joanna profile 24 hidden beers. You'll learn how each beer was made and why it tastes the way it does. You'll get to know the diverse places these beers are from and the fascinating people who make them. And you'll read their inspiring stories and navigate this landscape of beers with tips for where you can try them.

Who wrote this book?

Breandán Kearney is a writer, editor, and podcaster, originally from Ireland and now based in Belgium. He writes for publications around the world, including National Geographic TravellerLonely PlanetThe Brussels Times MagazineGood Beer HuntingPellicleCraft Beer and Brewing Magazine, and Parliament Magazine. He is a Certified Cicerone®, an IBD accredited beer sommelier, and a BJCP judge.

Who shot the photography?

Ashley Joanna is a photographer from New York. Her passion for travel and culture has led her to create photo stories around the world for various travel magazines and for clients such as Canon and Olympus. Ashley specialises in portrait photography and created the Humans of Belgian Beer series. 

Who is Luster Publishing?

Luster Publishing is an independent book publisher based in Antwerp, Belgium. Luster publishes beautiful and inspiring books for cultural explorers on travel, food and drink, and art and design. Their books are distributed all around the world. Their portfolio includes titles such as Belgian Café Culture (by Regula Ysewijn), Belgium for Foodies (by Femke Vandevelde), and Hidden Belgium (by Derek Blyth). We are delighted and proud to work with Luster.

Who should buy this book?

This book will be valuable for beer enthusiasts, homebrewers, commercial brewers, hospitality staff (cafés, pubs, bars, restaurants etc.), beer industry professionals (suppliers, distributors, etc), anyone who works in food and drinks media, and anyone who is interested in Belgium and Belgian culture—to help them see under the hood of the greatest beer nation in the world and to discover elements of Belgian culture they may know about yet. In summary: anyone who wants to enjoy richer and more fulfilling beer and travel experiences.

What are the bonuses?

The free and exclusive bonuses available for the European launch of the book include a digital map of the hidden beers and an invite to the online book launch party on Saturday 12 October. You don't have to be based in Europe to claim the bonuses.

How will I receive the bonuses?

You'll receive a link to the digital map download by email and a calendar invite by email for the online launch party event.

What will happen at the online launch party?

The online launch party is intended to be an informal, fun, and entertaining celebration of Belgian beer culture together. It will take place on Saturday 12 October at 8pm Central European Time (Brussels). On a Zoom call hosted by Brussels-based beer writer Eoghan Walsh, author Breandán Kearney and photographer Ashley Joanna will answer your questions about how they created the book. Feel free to pour a beer and let us know what you're drinking on the evening.

What if I can't make the online launch party after I've signed up?

No probs. We will be recording the event and will send you a link to the recording shortly afterwards so you don't miss out.

Why is there a deadline on this launch offer?

This bonus package was created to help promote Hidden Beers of Belgium during its European launch and to encourage those interested in the book to come along to our online launch party. The opportunity to grab the digital map and receive the invite to the online launch party will finish roughly one day before the party takes place (i.e. offer expires on Thursday 10 October at 11.59pm CET).

What if I don't take this offer?

Absolutely nothing. If you'd like, you'll still be able to buy the book on any online platform of your choice afterwards. But the offer of this bonus package expires on Thursday 10 October at 11.59pm CET.

Launch bonus offer ends:



Thursday 10 October 2024

11.59 pm

Central European Time (Brussels)

Secure your bonuses now

👇 Buy the book on any platform and enter your details below so we know where to send the bonuses.👇

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